What! Publishing
Each book for us represents an exciting challenge, a unique and creative approach to its creation, enhancing its content in a personal and tailored way.
Our graphic design shines through every page, strongly defining the style of these one-of-a-kind books. Attention to detail, at times aggressive graphics, care in selecting images and illustrations, all contribute to infusing strength and vitality into each page of the project.
Staff Jo
Part photo gallery, part collection of anecdotes and curiosities, part notebook: Personal Jo has decided not to limit itself to a single identity, but to be all these things together. It tells an experience, a place or a city through author photographs and short texts, stimulates the imagination and offers a support on which to unleash one's creativity. Almost all notebooks speak two languages.
Flavors of Italy
From the same series:
• Calabria
• Tuscany
• Rome
• Puglia
• Venice
• Sicily
• Lombardy
100 Iconic Photographs
In 2021, the King of the Paparazzi undertakes a difficult task: to select his 100 most iconic photographs, choosing from the over 3 million shots that make up his archive. A truly iconic photo is timeless, continuing to be treasured and valued many years after it was taken. It is a dense, emblematic image, always capable of activating historical, cultural and emotional connections.
Los Angeles Cocktail
Los Angeles Cocktails is more than a cocktail cookbook or a sneak peek behind the bar; it's photographic adventure that enables us to explore Los Angeles, imbibe at the city's best saloons, and taste, via cocktails, the city's colorful history.
551 Madison Avenue
"This book, or rather this diary, contains an image captured in a portion of extraneousness, the recovery of people on the move, inactive and disconnected bodies and faces, slipped along a road, whispering silences of going, of the relationship between the body that moves and the role of which the road is invested; be it symbolic or simulated"
Sicilian Cocktails
Welcome to a sensory journey through the art of mixology in wonderful Sicily. "Sicilian Cocktails" is a fascinating snapshot of the state of the art of mixology in this land rich in history, culture and intense flavors.
Sicily, famous for its extraordinary cuisine, now has a manual dedicated to exploring and celebrating its unique cocktails. From Palermo to Catania, from Trapani to Syracuse, this book is an invitation to discover the drinks that reflect the vibrant soul of the island.
Best of the Best Spirits Book in the World al Cookbook Fair Gourmand Awards 2025
Azul y Salvaje
Blue and Wild
A fascinating journey to discover everything there is to know about the most important marine animals of Baja California: thanks to this book, children will transform themselves into marine biologists and will meet so many amazing creatures: from the giant squid, to the mysterious storm lord, to the fastest fish in the world. The book is illustrated by large-format drawings.
Baja California Peninsula
Stretching between two seas, the long and slender Baja California peninsula is one of America's best-kept secrets. Little known and almost uninhabited, Baja is a succession of breathtaking landscapes: forests of centuries-old cacti, mountains plunging into the sea, deserted beaches lapped by turquoise waters, coral reefs animated by surprising marine life, ancient missions, millennia-old rock paintings, and some of the clearest starry skies on the planet.
Here you can get close to whales migrating for thousands of kilometers, swim with sea lions in crystal-clear waters, or simply lose yourself in the silence of the desert and the hospitality of small fishing villages.
Not Food for Old Man
Not Food for Old Men is a gastronomic and photographic adventure to explore this region suspended between the US and Mexico. The lobster, marlin, octopus, chiles, and ribs are the cornerstones of a kitchen at the “end of the world,” often overlooked and for this reason even more authentic.
History of machines and men
1979, the birth of a new company, of new products, of a new life. Brilliant and courageous ideas of a family and its work.
40th anniversary of the Fimar Group. A book dedicated to a family and its work.

