What! Publishing
Each book for us represents an exciting challenge, a unique and creative approach to its creation, enhancing its content in a personal and tailored way.
Our graphic design shines through every page, strongly defining the style of these one-of-a-kind books. Attention to detail, at times aggressive graphics, care in selecting images and illustrations, all contribute to infusing strength and vitality into each page of the project.
Staff Jo
Part photo gallery, part collection of anecdotes and curiosities, part notebook: Personal Jo has decided not to limit itself to a single identity, but to be all these things together. It tells an experience, a place or a city through author photographs and short texts, stimulates the imagination and offers a support on which to unleash one's creativity. Almost all notebooks speak two languages.
Flavors of Italy
From the same series:
• Calabria
• Tuscany
• Rome
• Puglia
• Venice
• Sicily
• Lombardy
100 Iconic Photographs
In 2021, the King of the Paparazzi undertakes a difficult task: to select his 100 most iconic photographs, choosing from the over 3 million shots that make up his archive. A truly iconic photo is timeless, continuing to be treasured and valued many years after it was taken. It is a dense, emblematic image, always capable of activating historical, cultural and emotional connections.
Los Angeles Cocktail
Los Angeles Cocktails is more than a cocktail cookbook or a sneak peek behind the bar; it's photographic adventure that enables us to explore Los Angeles, imbibe at the city's best saloons, and taste, via cocktails, the city's colorful history.
551 Madison Avenue
"This book, or rather this diary, contains an image captured in a portion of extraneousness, the recovery of people on the move, inactive and disconnected bodies and faces, slipped along a road, whispering silences of going, of the relationship between the body that moves and the role of which the road is invested; be it symbolic or simulated"
Mamma, let's cook!
Have you ever considered cooking with the kids? It might seem impossible, but in fact spending some family time in the kitchen preparing meals together can even be fun. In this book Maria Castellano has chosen some simple and tasty recipes which transform the kitchen into a place of occasions to have fun and grow.
Azul y Salvaje
Blue and Wild
A fascinating journey to discover everything there is to know about the most important marine animals of Baja California: thanks to this book, children will transform themselves into marine biologists and will meet so many amazing creatures: from the giant squid, to the mysterious storm lord, to the fastest fish in the world. The book is illustrated by large-format drawings.
101 Baja California
Baja California is uncompromising. It is a 1,220-kilometer-long peninsula of desert and cactus, with the Pacific Ocean on one side and the Sea of Cortez on the other, beaten by strong winds, eroded by gigantic waves, and made incandescent by hot summers!
Not Food for Old Man
Not Food for Old Men is a gastronomic and photographic adventure to explore this region suspended between the US and Mexico. The lobster, marlin, octopus, chiles, and ribs are the cornerstones of a kitchen at the “end of the world,” often overlooked and for this reason even more authentic.
History of machines and men
1979, the birth of a new company, of new products, of a new life. Brilliant and courageous ideas of a family and its work.
40th anniversary of the Fimar Group. A book dedicated to a family and its work.
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